Laguna Beach band Dial-7 blends together bits of rock, hip-hop, reggae and funk to create its own
unique cutting edge sound. It is this sound, the catchiness of their songs, and the undeniably powerful
energy of their live show that has made Dial-7 one of Orange County's biggest draws and most
popular bands. Multi-racial, musically-mixed and impossible to pigeonhole, the music of Dial-7 is
more than just a blend of styles; it's a whole new kind of sonic experience, a creative unity with a
social, spiritual and streetwise message. Spotlighting thirteen Dial-7 originals, including the group's
debut single "All I Want," Never Enough Time is their uncompromising debut album on Warner Bros.
Records.
Dial-7 got their start when vocalists and rappers Michael Lord, Steven Lord and Shauny B joined
forces with bassist Barrett and drummer Mikey Clamz back in the mid '90s, bringing together a wide
range of musical sensibilities. The fledgling band played anywhere and everywhere they could plug in
and, when the gigs weren't available, they staged their own clandestine concerts in a rented warehouse
space in Santa Ana.
With the creative chemistry beginning to simmer, the group moved in together to an artist colony in
Laguna Canyon off of the 133. It was there they began to focus serious attention on fusing their
wide-ranging musical elements, inspiring the vibrant "133" on Never Enough Time. Roommates, close
friends and collaborators, the group took on the name Dial-7 to signify their direct line to the spiritual
forces of creativity, symbolized by the number 7.
Dial-7's emphasis on harmony, positive energy and unity of mind, body and spirit took an unexpected
turn with the tragic death of one of their founding members in an auto accident. Steven Lord
younger brother of Michael Lord and a rapper known to fans of the band as Kid Bone only 20
years young, was killed as a passenger in a drunk-driving accident. Powered by the spirit of Kid
Bone, Dial-7 now thrives as a five-piece. An eponymous tribute to Kid Bone opens Never Enough
Time.
In 1997, Dial-7 released ...yesterday was all day an independent EP that included "Faster," "Present
Day," "One 2 Grow One" and "MacFly," all of which are featured in re-recorded versions on Never
Enough Time. Shortly after the yesterday sessions, they strengthened their sound with the addition of
guitarist Chris Robosan, who was recruited from seminal Orange County punk band D.I.
Because of their wide-ranging and appealing sound, Dial-7 has shared stages with Run DMC, De La
Soul, The Pharcyde, Foo Fighters, Orgy and members of KORN, Sugar Ray, Buck O Nine,
Weapon of Choice, Voodoo Glow Skulls, Unwritten Law, Incubus, Suicidal Tendencies, Infectious
Grooves, and many others. In the Orange County Weekly, Nicholas Bulum wrote about one of their
live shows, saying that "Dial-7 churned and burned their way through a blistering set at a recent show,
juxtaposing edgy, bombastic alternative rock with in-your face, socially conscious rap vocals. By the
end of their ultra high-energy set, it was apparent why the band has become one of the county's
favorite live acts." Mike Boehm from the Los Angeles Times says that "Dial-7 has a lot of what the
masses have been wolfing down and it's served up with both the musical flavor to entice and the lyrical
intensity to provide some serious thematic nourishment. . . ."
Their infectious live show drives the audience, regardless of whether they have ever heard of Dial-7 or
not, into a frenzy of jumping in unison, moshing and crowd-surfing fanaticsa rockin', funky, hip-hop
lovefest. This energy caught the attention of Warner Bros. and consultant John Boyle. After Dial-7
signed to Warner Bros., they worked closely over the next few months to tighten and hone their
sound, working on material for a full-length album. With renowned producer Jim Wirt at the knobs,
Dial-7 spent six intense weeks in the studio, bringing their energy, experience and the laser-like
creative focus of their live shows to the recording process. The result is Never Enough Time. The
country is ready and ripe for a new music revolution. . . and Dial-7 is it!
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