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An article from the Hollywood Reporter notes that while the first quarter notched MTV's eighth straight first-quarter growth period, the network saw its 10 to 11 p.m. showcase, The 10 Spot, drop off, decreasing by 10 percent to 1.14 million in the 12-34 target demographic from last year. In April, The 10 Spot's drop grew to 22 percent and its total-day ratings dipped by seven percent. Meanwhile, Newlyweds' ratings fell by 29 percent to 1.5 million in 12-34 in the first quarter from the previous season, and The Real World had a similar decline. [see full story for more]
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