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Bono In The Red

03/07/07
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(FMQB) Advertising Age is reporting that Bono's highly-publicized RED campaign of merchandise is not reaping the rewards it was expected to. The line of products, with proceeds going to global charities, has only brought in $18 million worldwide thus far. However, approximately $100 million has been spent on marketing. [is this Bono's way of showing us how 3rd world countries run their budgets and go into debt? See full story for more] - Click here for the Full Story

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