antiTainment
NEWS: The Apprentice Finale Trumps The Competition
04-18-04
Keavin
.
Donald Trump was finally able to trump TV’s
most popular drama on Thursday night when the season finale of “The Apprentice”
drew 27 million viewers to watch Trump announce “You’re hired” to Chicago
entrepreneur Bill Rancic.
Trump has been losing out in the ratings
to "CSI: Crime Scene Investigation" for most of the season, after NBC moved
“The Apprentice” to Thursday nights from Tuesdays where it was competing
with “American Idol” for viewers. Despite the stiff competition, people
seemed compelled to tune in for the reality series which featured 16 candidates
competing to win a “dream job of a lifetime” running one of Trump’s enterprises
for a salary of $250,000. It was bit of sociology and a bit of a sports
match where the candidates were drawn into two teams that tried to outdo
each other each week. The winning team got a reward and the losing team
had to go to the boardroom where one team member was fired.
Although “The Apprentice” did Trump “CSI”
in the ratings, the crime drama still had a good night, drawing in 23 million
viewers, Trump was only able to pull away about 2.5 million viewers from
CSI, but it was enough.
The winner, Bill Rancic, was given the
choice of taking a job “running” a high-rise development in his native
Chicago or overseeing an exclusive golf course and multimillion dollar
home development in Los Angeles. Rancic decided to stay home. But
there is already speculation that his job of “running” the enterprise might
not be all it is cracked up to be. Since he has no experience in building
development, some “experts” theorize that Rancic will not be giving the
true lead role (or is it lead roll) of running the project.
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