antiTainment NEWS: The Apprentice Finale Trumps The Competition

04-18-04 Keavin
Donald Trump was finally able to trump TV’s most popular drama on Thursday night when the season finale of “The Apprentice” drew 27 million viewers to watch Trump announce “You’re hired” to Chicago entrepreneur Bill Rancic. 

Trump has been losing out in the ratings to "CSI: Crime Scene Investigation" for most of the season, after NBC moved “The Apprentice” to Thursday nights from Tuesdays where it was competing with “American Idol” for viewers. Despite the stiff competition, people seemed compelled to tune in for the reality series which featured 16 candidates competing to win a “dream job of a lifetime” running one of Trump’s enterprises for a salary of $250,000. It was bit of sociology and a bit of a sports match where the candidates were drawn into two teams that tried to outdo each other each week. The winning team got a reward and the losing team had to go to the boardroom where one team member was fired. 

Although “The Apprentice” did Trump “CSI” in the ratings, the crime drama still had a good night, drawing in 23 million viewers, Trump was only able to pull away about 2.5 million viewers from CSI, but it was enough. 

The winner, Bill Rancic, was given the choice of taking a job “running” a high-rise development in his native Chicago or overseeing an exclusive golf course and multimillion dollar home development in Los Angeles.  Rancic decided to stay home. But there is already speculation that his job of “running” the enterprise might not be all it is cracked up to be. Since he has no experience in building development, some “experts” theorize that Rancic will not be giving the true lead role (or is it lead roll) of running the project. 



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