Dress
Like Bono, Help The Third World
03-14-05
.
(antiMUSIC) U2's Bono is joining the rag trade.
The singer/activist has developed a line of clothing with his wife Ali
Hewson and fashion designer Rogan. The line has been dubbed Edun (nude
spelled backwards) and will be sold online and on the racks at Saks.
Staying true to form, the line will be
manufactured in developing countries around the world in hopes of aiding
local economies. According to the Associated Press " Edun's garments
are designed after the capabilities of the factories in Lima, Peru, and
Monastir, Tunisia, have been assessed, said Rogan. For the fall collection,
production will extend to Lesotho, South Africa, and Tanzania in East Africa."
The mission behind Edun will be not be
lost on those that purchase the clothing. Each pair of Edun jeans will
feature a poem in the pocket and a label inscribed, "We carry the story
of the people who make our clothes around with us."
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