(Fanscape) mtvU, MTV’s 24-hour college network, today unveiled MTV Networks’ first channel distributed in its entirety over broadband, “mtvU Über” (www.mtvu.com). Driven by overwhelming student demand, “mtvU Über” is available everywhere, through both non-stop streaming and a unique on-demand capability, enabling viewers to customize their experience. In addition to making mtvU’s on-air programming, which is currently seen on over 730 campuses, available to everyone, “mtvU Über” will also showcase a powerful line-up of original programming driven by new music, short-form series, and the best student-produced short films, music videos, animation, webisodes and more."With today's announcement, we are handing over an entire channel online to college students and everyone who wants new music,” said Stephen Friedman, GM, mtvU. “mtvU Über gives them the power to create and program their own channel, and will remain in perpetual beta mode as they experiment and pioneer the digital future.”
With new music at its core, “mtvU Über” will feature exclusive music premieres, new shows, and student-produced series and specials, including:
“Rough Cut” - Student bands and artists upload their own music videos and leave it up to the college audience online to decide if they make “The Cut” -- the multi-platform mtvU franchise that helped launch the careers of artists such as Joss Stone and Coheed & Cambria.
“Unveil” - “Unveil” gives college music fans an exclusive live performance of a highly anticipated album before it hits stores. Artists perform their new albums just for "mtvU Über" with one new song debuting every day leading up to the album’s release.
“Breaking the Video” - Students compete to produce and direct music videos for their favorite artists, starting with college favorite O.A.R. Bands choose their favorite student pitches, head to campus for the shoot, then their videos premiere on "mtvU Über."
“Über Live” - mtvU is teaming up with University of Pennsylvania’s student radio station WXPN and World Café to present exclusive performances that can only be seen on “Über.” "Über Live" will debut with a powerful performance from Nickel Creek.
“Über House Band” - The artists resonating most on the college scene achieve “artist in residence” status as "mtvU Über’s" official “House Bands,” featuring exclusive performance footage, video premieres, backstage pass interviews and much more. Today’s house band is Death Cab for Cutie. Watch exclusive interviews on Backstage Pass, exclusive performances on UNVEIL, their entire video library, and the Uber exclusive soundtrack by visiting: http://www.mtvu.com/uber/index.jhtml?id=1511911
“Student Shorts” - A national platform for the next generation of great filmmakers, “mtvU Über” will feature the best student films from around the country, starting with award-winning student shorts from the venerable UCLA and USC film schools.
“Soundtrack” - Students, celebrities and artists present the soundtracks of their lives, connecting the music and videos they live their lives to, to the moments of their days and nights. First up, artists Death Cab For Cutie and K-OS, and renowned director Mark Romanek.
For more information and to experience “mtvU Über” visit www.mtvu.com.
