The lead single "O Yeah" is but one of eleven punchy, rollicking, stick-in-your-head tunes from this foursome whose manifesto is, quite simply, to kill fashion. Armed with the kind of timeless, infectious rock songs that make you want to sing along and jump up and down without worrying about who's watching, they are apt to succeed in their endeavor. From the jangly feel-good opener "She's Love" and the blissfully noisy "The Game" to the relentless energy of "Too Careful" and "Lock Up Your Daughters," the album explodes with an unbridled exuberance.

Yes, you will hear a bit of everything on End of Fashion - old school guitar solos, wall of noise crescendos, straight-up garage rock and much more. But boil it all up and End of Fashion sound like no one but themselves. "You can like anything, even Fleetwood Mac, when you're in a band called End of Fashion," opines frontman Justin Burford, whose distinctive wail can bring to mind Freddie Mercury one moment, John Lennon the next. "I want to break down the walls - within that context we can do anything, no matter whether it's super cheesy or punk."

The band - comprised of guitarist Rodney Aravena, drummer Nick Jonsson and bass player Tom King in addition to Burford - will launch a U.S. tour on March 15th, opening for Metric and Islands on most dates. They'll also play a few shows at Austin's SXSW: March 16th at Exodus, The Aussie BBQ on the same day at Brush Square Park and a WAM showcase on March 18th. It's not their first trip to the States - End of Fashion traveled from their hometown of Perth, Australia to Oxford, Mississippi earlier this year to record their debut with producer Dennis Herring (Elvis Costello, Modest Mouse, Counting Crows).

"People outside of the studio seemed a bit bemused," recalls Jonsson, "that a band would come all the way from Australia to this small town they all wanted to get out of. But it was cool. There's a good feeling there and great music."