With an intensive focus on memorable songwriting, coupled with the band's trademark psychedelic touches, SeepeopleS' latest effort leaps forward into the sonic side of rock and roll, offering up 15 songs that reveal a previously under-explored facet to the band's often politically-minded themes. Bandleader Will Bradford elaborates: "This is a deeply personal record. I tried to capture all of the drastic changes that have gone on in my life recently-a lot of those changes seem to coincide with world events, and the fusion of those two sides of my perception gave me the ideas for Apocalypse Cow Vol. I."