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MTV Losing Its Head


01/12/07
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(Cat8Dog) MTV is losing its head. Head huncho that is. Michael Wolf, the president and COO of MTV Networks (you know all those other lame excuses for television channels), is heading for the door next month. We could blame Wolf for the lack of anything watch-able on the network (if you have an IQ over 80) but he assumed the position only a year ago.

Wolf isn't the only exec at the short attention span network heading for greener pastures. Nicole Browning, President of Affiliate Sales and Marketing, also handed in her walking papers. One can assume that both are leaving for the same reasons other execs at MTV's parent company Viacom have been leaving in droves. The media giant's new chief executive Philippe Dauman took the helm late last year and is currently restructuring the company. Perhaps we've seen the effects already with the placement of "Armed and Famous" on the companies flagship network, CBS; a show that's so bad it hard to imagine it on Vh1's celebreality line-up which isn't known for quality.

The company is of course painting the departures as sweetness and light. MTV Networks CEO Judy McGrath had this to say in a statement, "We accomplished everything we set out to do together, restructuring our ad sales, affiliate sales and marketing businesses for the multiplatform world by bringing digital sales expertise and expanding the reach of our distribution strategy to include VOD, wireless and Internet partners." She forgot to mention the stellar accomplishment realized with MTV.com's recent makeover which made the once informative site unsurfable with the addition of automatic "live streaming video". There is nothing more annoying then trying to read a webpage and have some assclown VJ introducing the latest crap emo band or here today gone later today rapper. Ok, maybe reading snide comments in news stories is almost as annoying but you clicked over voluntarily.

Wolf also addressed his departure, boasting mostly about his accomplishments in ad sales, which must be impressive given the amount of time devoted to commercials on MTVs cable channels. (Does the M now stand for Marketing?) "It was my pleasure to work with Judy and the entire team at MTV Networks. I feel great about all that we accomplished-from restructuring the company's Ad Sales and Affiliate Sales and Marketing businesses, to bringing in fantastic new people and leadership. It's very gratifying to leave the company with a solid roadmap for success and so well-positioned for future growth."

They really should consider Pee Wee Herman as a replacement. Or why not Weird Al? With Al at the helm people over 12 actually might start tuning in again.

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Cat isn't your typical reporter so take what he writes with a pound of salt. The opinions expressed by Cat are just that, opinions and do not necessarily reflect the views of antiMusic or our publisher. Cat's writings are for entertainment only, if you want real "hard news" go to another biased source. No cats were harmed in the posting of this article, but some dogs may have been.


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