�When We Die,� a the current single from their album, The Great Burrito Extortion Case is a departure from the usual happy go lucky videos that fans may have been accustomed too, but in its essence it is still a Bowling For Soup video. The video revolves around the tumultuous relationship between a father, played by Lee Majors, and son and how they overcome past differences to rejoin, make amends and hopefully start anew.
�When We Die� was directed by Max Nichols, son of the renowned director and Oscar winner Mike Nichols. Max has been at the helm of various videos and has worked a with a diverse array of artists including Kirk Franklin, Nina Sky, DHT, T-Pain, Frankie J and Raheem DeVaughn.
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