Gene Simmons �Ass�vertising

03/22/07
. (PR) Gene Simmons has always had a firm belief in the notion that it�s not necessarily what�s up front that counts�he also counts the backs. He believes women are beautiful and the world is a better place for it. He believes women should be looked at and adored. And in light of that spirit, he has decided to unabashedly and unapologetically create the first ever �Ass�vertising campaign to launch season 2 of his hit real-life A&E series �Gene Simmons Family Jewels�. Gene will be joined by 25 scantily clad women at Hard Rock Cafe New York in Times Square where his model entourage - wearing underwear that reads, �Gene Simmons Family Jewels� across their rears - will be handing out branded panties to the people of NYC. After about 30 minutes at Hard Rock, Gene and his girls will make their way down to street level where they�ll walk through the busy streets to a chartered Double Decker Bus. From there, they will hit various hot spots around NYC to spread the word � and the panties.

Thursday, March 22, 2007 12:00pm � 2:00pm HARD ROCK CAFE NEW YORK 1501 Broadway (Corner of 43rd) Times Square New York, NY

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