The first release for the label will be TIME:LINE, by Nicolay & Kay. Nicolay is best known as the producing half of the Foreign Exchange (the other half being Phonte Coleman of Little Brother), whose debut album Connected (BBE; 2004) made a huge impact on the underground hip hop and soul scene. Kay Jackson is a mainstay of the Houston underground scene who has worked with Ali Shaheed Muhammad, A Tribe Called Quest, Oh No, and SA-RA. The concept behind TIME:LINE is the cycle of life. Lyrically and musically the album evolves from birth to death to rebirth over the course of 12 tracks.

The launch of NICOLAY MUSIC echoes the sentiment that the future of the music business lies in establishing and maintaining a direct artist-fan relationship. Explains Nicolay, "Independently releasing music through my own label enables me to eliminate the middle man and speak directly to my fans all while maintaining full control over my projects." In addition to the label launch, Nicolay has finished setting up a recording studio in Wilmington, North Carolina, where he now resides.