"I was divinely placed in a position to see how the music made those living in poverty feel so good," he says. "The culture and the warmth of the people always intrigued me."

Citing reggae, hip-hop and rock as his main influences, the 27-year-old packed up his yellow Nissan Xterra and moved to Los Angeles to study directing at USC, but dropped out within weeks when he landed a pilot at Warner Bros. "Music has always been part of my life," he says, citing such disparate inspirations as Bob Marley, the Doors, Sublime and Miami bass rappers 2 Live Crew, whose battle for freedom of speech attracted a young Cipes as much as their music. "But it only started to take this form seven years ago." - Is it worth buying? Listen and decide for yourself.

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