Through Underoath's use of Stickam.com, the band is able to provide fans with unique insight into the recording process. The site also serves as an online community, enabling Underoath to interact with viewers in addition to performing impromptu, personalized sets. Stickam.com's online delivery of the next album's production enables the band members to increase bonds with fans, communicating with them directly regardless of location, and also enhances awareness of the upcoming record.
"Stickam.com provides bands with the opportunity to connect with fans and generate anticipation for their upcoming albums virally in a community environment," said Steven Fruchter, chief executive officer of Stickam.com. "As the first Web site dedicated to live interactive streaming, we currently have the largest user base, providing musicians with a powerful platform to connect with a substantial audience, whether to perform, chat or simply provide access to their lives."
Additionally, alternative-rock band Street Drum Corps will broadcast live each day at 4:20pm PT on Stickam.com as it travels with The Used on the Rockstar Get a Life Tour. After the road show ends in mid-May, the group will begin recording its new album and plans to use Stickam.com to stream live from the studio.
To access Underoath's live stream on Stickam.com, please visit www.stickam.com/underoath
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