Vivid co-chairman Steven Hirsch said his offer of $100,000 to Experience Hendrix, LLC ("Experience Hendrix") expired after 60 days because the company of the legendary guitarist failed to offer verifiable proof that Hendrix is not the "star" of "Jimi Hendrix The Sex Tape."

Vivid had offered the money after Experience Hendrix � which is owned by his heirs - publicly denied the tape actually showed Hendrix having sex with two unidentified brunettes.

Mr. Hirsch said: "In early May we made a good faith offer through our attorneys to pay $100,000 to Experience Hendrix if it could offer proof within 60 days that our tape was not authentic. We always knew it was real and were confident that the Hendrix heirs would be unable to substantiate their claims."

Several experts on the music scene of the 60s have supported Vivid's claim that the tape depicts the late rock 'n roll icon having sex with the women.

"I'm positive that we are viewing the real Jimi Hendrix," said Neville Chesters, road manager for Hendrix in the late 60s.