In addition to his A&E reality show Family Jewels, Mr. Simmons' last major TV gig was as a contestant on the celebrity edition of Mr. Burnett's The Apprentice. He also is a successful businessman, heading up his own marketing company.

Signing on to serve as an 'advisory panel' for Mr. Simmons are Linda Kaplan Thaler and Julie Roehm. Ms. Thaler is best known for writing the I Don't Want To Grow Up jingle for Toys 'R' Us. Ms. Roehm is a former marketing chief for Wal-Mart who left the company under a cloud of scandal. - more on this story

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