The game was produced by Grassroots Promotion, a Nashville radio promotions and music marketing company. GrassRoots previously produced a successful online game for the BamaJam Music Festival in Enterprise, AL. The "Thinkin' I'm Drinkin'" game interface allows the user to upload a photo and become a "virtual drinking buddy" with Cochran.
"Thinkin' I'm Drinkin'" is such a fun song and the game allows Stephen to connect with his fans in an unexpected way, while building word-of-mouth awareness that will take his music to a bigger audience. We are always looking for ways to effectively bring digital promotions into the marketing mix. "Creating innovative branded content and casual games is a new service we are excited to offer our clients," says Jim Alderdice, Director of Marketing, GrassRoots Promotion. - http://www.thinkinimdrinkin.com
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