The special will air on DIRECTV's original entertainment channel, The 101, from Thursday, March 13 through Saturday, March 15, with special encore viewings following the live broadcasts. DIRECTV SXSW Live will feature the hottest bands the famed festival has to offer including Los Angeles punk rockers X, Nicole Atkins, Augustana, Carbon/Silicon (featuring Mick Jones of The Clash and Tony James of Generation X), Daniel Lanois, Daryl Hall, Deana Carter, Dizzee Rascal, Earlimart, Ferras/Katy Perry, Hanson, Joanna Cotten, Canadian singer/songwriter Justin Nozuka, Monte Negro, Paddy Casey, Ryan Cabrera, Salvador Santana, Sia, Sons & Daughters, The Answer, The Lemonheads, The Noisettes, The Ting Tings, Tift Merritt and Martha Wainwright.

Each night, DIRECTV's television coverage will begin at 5 p.m. EST, and features eight live concerts, with encore performances of DIRECTV SXSW Live airing at 1 a.m. EST. Throughout the broadcasts, an interactive feature will be available via DIRECTV remote controls providing the performance schedule and essential band information and history.

The broadcasts will originate from state-of-the-art venues: The Lone Star Lounge, with a traditional Texas feel, and modern music club, The Bat Bar. Both venues have been constructed from the ground up in the Austin Convention Center to host the exclusive DIRECTV SXSW Live performances.