Def Lep McGraw for NBA
03/12/2008
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(PR) Iconic rockers Def Leppard and Tim McGraw will add another notch to their belts of legendary rock anthems when "Nine Lives"-the highly anticipated first single off Def Leppard's new studio album, "Songs From The Sparkle Lounge" (April 29, Bludgeon Riffola/Island/UMe)-becomes the featured track in a special opening segment recorded for NBA games airing on ABC. The open will be featured on game broadcasts on ABC through the rest of the season and on ABC and ESPN into the playoffs.Exclusive new video footage was recently shot for the special opening segment with both artists in Los Angeles last week. The video debuted last Sunday, March 9th on ABC as the lead-in to the NBA game between the San Antonio Spurs and Phoenix Suns at 3:30 p.m. ET. "The relationship for NBA on ABC to feature the pairing of 2 iconic artist with Def Leppard and Tim McGraw is the perfect evolution of the music associated with NBA broadcast that has included Black Eyed Peas, Rob Thomas, Destiny's Child and Tom Petty" -- David Saltz, Executive Producer for Music at ABC
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