Mark Webb, known for his directorial work on videos for Maroon 5, Diddy, Ashlee Simpson, and Fergie, imbues the video with a stylized cinematic feel. Fergie, dressed in a black Moulin Rouge-esque number, flies through the party on a trapeze swing while Nelly and his crew storm the scene dressed uniformly in black suits and ties. The camera scans the crowd as lights flicker, dancers flip through the air, and the DJ keeps the party moving. The scene gets rowdy when Fergie and Nelly trade off verses of speed rhymes characteristic of midwestern rap. Fergie holds her own with a sexy street sass that complements the tough energy and dynamism we've come to expect from Nelly.
Nelly rhymes, "I promise you derrty I'm one of a kind / Mold is broken / The formula's mine / I killed the idea and destroyed the design." The track is a signature Nelly club anthem with banging beats, club hook, and even a taste of chop and screw. - check it out here
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