Madden, lead vocalist for the critically acclaimed, platinum-album-selling band, Good Charlotte, was named UNICEF's newest Goodwill Ambassador in July 2008 during CNN's broadcast of "The Survival Project: One Child at a Time" and his first field visit as an official UNICEF Ambassador is scheduled for the fall. Richie is also no stranger to social and humanitarian causes as she and Madden recently formed the Richie-Madden Children's Foundation, a charity which provides funding to groups focused on improving pediatric health, education and human rights, both domestically and abroad.

Also, during the lighting ceremony, The 88 and Capital Records performing artist Kreesha Turner will treat guests to a live performance. LA-based band The 88 debuted their album Not Only . . . But Also last month and fans have heard their hit songs during popular television shows such as Grey's Anatomy, Gossip Girl and 90210. Kreesha Turner is currently working on her latest album Passion and will pump up the crowd with her smash hit "Bounce With Me" which has been featured on The Hills, Lipstick Jungle and Ugly Betty.

Before Madden and Richie take the stage to flip the switch to illuminate the UNICEF Snowflake, guests will enjoy family activities and a visit from Santa Claus along Rodeo Drive. The evening will conclude with a spectacular fireworks display atop the Beverly Wilshire, a Four Seasons Hotel, which is home to the west coast UNICEF Snowflake. In conjunction with the lighting, the hotel has created the "Melted Snowflake," a special drink in honor of the UNICEF Snowflake that will be served on the hot chocolate menu in The BLVD.

Festivities begin at 3:00pm with the official lighting at 6:00pm.The UNICEF Snowflake Lighting is open to the public and the Snowflake will be illuminated for the entire holiday season serving as a beacon of hope, peace and compassion.