(PR) For Mudvayne and their fans, the game--and mystery--has only just begun. Tied to the much-anticipated release of their striking new album The New Game--due out November 18 via Epic--the multi-million-selling band has announced the launch of "The New Game," a new interactive fan contest.Bringing together the gaming and the music world, Mudvayne are taking fan relationships to the next level, by creating a unique and immersive experience with "The New Game" which reaches across many media channels. Beginning the day of release, fans will find the following items inside their album packaging to play the game: a unique code number they will need to register on Mudvayne.com, 11 mugshot photos of different suspects and the full back-story on the situation involving each suspect.
To solve the mystery by eliminating one suspect each week, fans must use the full album packaging including: lyrics for the new album; the mugshots and information on each suspect included in the packaging; their historical knowledge of Mudvayne; and the video for "Do What You Do" (which premiered and airs all day on MTV2 Monday, November 10 as well as MTV2.COM), along with weekly clues revealed at www.mudvayne.com. This innovative marketing approach enables fans to discover the music in a brand new way.
The grand-prize winner will claim a Mudvayne "VIP Laminate for Life." A lucky runner-up will receive a Washburn signed guitar and 10 additional runners up will receive signed copies of The New Game deluxe edition CD, which includes expanded artwork and packaging. All copies of The New Game will contain the code needed to play, as well as a free one-year fan club membership giving them first access to ticket on-sales and other exclusive opportunities. The full lists of rules will be found here as of November 18, 2008: www.mudvayne.com/officialrules/
Watch Mudvayne on tour in the following cities:
Tue 11/11 Los Angeles, CA The Wiltern
Wed 11/12 Las Vegas, NV The Joint
Fri 11/14 San Francisco, CA The Grand Ballroom
Sat 11/15 Portland, OR Roseland Theatre
Mon 11/17 Seattle, WA Showbox SoDo
Wed 11/19 Spokane, WA The Knitting Factory Concert Hall
Fri 11/21 Denver, CO The Fillmore Auditorium
Sat 11/22 Kansas City, MO Uptown Theatre
Mon 11/24 Wichita, KS The Cotillion
Tue 11/25 St Louis, MO The Pageant
Wed 11/26 East Peoria, IL East Peoria Event Center
Fri 11/28 Des Moines, IA Val Air Ballroom
Sat 11/29 Maplewood, MN The Myth
Mon 12/1 Milwaukee, WI The Eagles Ballroom
Tue 12/2 Chicago, IL The Congress Theater
Fri 12/5 Detroit, MI The Fillmore Detroit
Sat 12/6 Grand Rapids, MI The Orbit Room
Mon 12/8 Cincinnati, OH Bogart's
Tue 12/9 Columbus, OH LC Pavilion
Thu 12/11 Baltimore, MD Rams Head Live!
Fri 12/12 Philadelphia, PA The Electric Factory
Sat 12/13 Worcester, MA The Palladium
Tue 12/16 New York, NY Roseland Ballroom
Wed 12/17 Norfolk, VA The Norva
Fri 12/19 Atlanta, GA Tabernacle
Sat 12/20 Lake Buena Vista, FL House of Blues
