Empire of the Sun Get Innovative and Interactive With The People

04/29/2009
. (Virgin) Virgin Records UK launches a pioneering new digital music video for Australian band Empire of the Sun, to promote the launch of their second single 'We Are The People'. This interactive video represents a digital first for the music industry, incorporating tracking pixels working as touch points or hot spots to guide users to free downloads, bespoke film content and an exclusive competition.

The video technology is created by Product Magnet, the sister group of Mavericks Film, and the campaign launched on 27 April. The official single release is 1st June.

In the music video, the various touch points are made visible by shining orbs. In addition to these clearly visible hot spots there are a further four hidden touch points, that only become active once the cursor moves across the video. These four give the fan part of a code, which once collated can be inserted into the final visible touch point, allowing users to be entered into a competition for a piece of framed, limited edition Empire of the Sun artwork.

The video contains links to free downloads, exclusive remixes, a message from the band, competitions (for artwork and an ipod) and much more. - View the video here

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