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Rev Theory Toot Their Own Horns With Acoustic EP Announcement


08/07/2009
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(Adrenaline) There are one-hit wonders, and there are bands that build a massive base with face-to-face, show-to-show mojo--bands like Nickelback, Flyleaf, Soundgarden, and now Rev Theory. The nomadic New York hard rock quintet has logged almost five years of relentless touring, sharing stages with Avenged Sevenfold, Buckcherry, Seether, and others. Last summer, they rocked 100,000 WWE wrestling fans, who adopted their song "Light It Up" as the theme to Wrestlemania XXIV.

This summer, they're still ruling rock radio (and the top slot on Sirius Active Rock rankings) with "Far From Over," headlining the Monster Energy second stage at Cre Fest 2, and leading tens of thousands of concertgoers in thundering chants of "Hell Yeah," the name of their first single from 2008's sophomore LP, Light It Up.

Now with a loyal army at their backs, Rich Luzzi, Julien Jorgensen, Dave Agoglia, Matt McCloskey, and Rikky Lixx have hit stride, moving a milestone 100,000 albums. In a time when fans cling tight to hard-earned dollars, Rev Theory sold most of its records to concert ticket holders (racking up more venue sales than any band in their label's history). Rev Theory's response? Give 'em more! Lauded for unplugged jams at intimate settings such as the instrument sections at Best Buy stores, the group is releasing an acoustic EP. Concertgoers will get the first crack at it, and digital copies go on sale Aug. 4.

"We actually love playing acoustic, because it really gets to showcase the band musically and vocally--our bassist Matt was a vocal major at NYU, so it's kind of like having another lead singer in the band," lead vocalist Rich Luzzi says. "Plus it's always fun to be able to take some of your heavier songs and rearrange them."

Those who download the digital album will get a bonus track, too, Rev Theory's cover of Metallica's "Nothing Else Matters."

Released last June, Light It Up features production from Brian Howes (Hinder, Chris Daughtry) and Josh Abraham (Linkin Park, Velvet Revolver). It's the follow-up to 2005's Truth is Currency, which launched Rev Theory's career on the road opening for Papa Roach, Saliva, Flyleaf and others. In fall '08, they played with Hinder and Cre Fest veterans Trapt for the Jagermeister Tour. And gamers know Rev Theory for having the first ever video on Xbox Live and tracks on "Madden 09" and "Nascar 09."

Catch Rev Theory at Cre Fest 2 through September 5.



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