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Get Your Red Jumpsuit Apparatus At Hot Topic


08/18/2009
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(Virgin) The Red Jumpsuit Apparatus will partner with Hot Topic's Shockhound.com to premiere their new video for single "Pen & Paper" off their sophomore album Lonely Road, which debuted this year at #14 on Billboards Top 200 chart. The 48 hour exclusive premiere will begin on August 17 at Shockhound.com

The video was produced and directed by former Chicago agency producers, Nathan Brown (producer) and Chris Folkens (director). RJA asked the duo to work on their new video after seeing the Telly Award-winning music video trilogy Folkens directed for Chicago-based band The Lifetime. RJA decided to shoot the video for Pen & Paper in their hometown of Middleburg, Florida at frontman, Ronnie Winter's home this past June before hitting the road for their summer tour. Pen & Paper is about removing all the fake people from their lives. The video features RJA and their hometown friends getting rid of those individuals in a creative way while getting some aggression.

Brown and Folkens have plans to shoot RJA's next music video in Chicago. They are also working with the band on a branded integrated experience that partners RJA with a brand name, creating an online interactive experience involving fans in a music video like never before. - Video is here



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