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Members of the Gin Blossoms, Squeeze, The Alarm, The Fixx, Gene Loves Jezebel, and Nick Harper Helping To Knock Out Cancer


08/28/2009
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(PR) The Love Hope Strength Foundation (LHS), an international foundation that harnesses the power of music to make a difference in global cancer care, is taking its fight against cancer to the streets of Philadelphia in a symbolic walk that retraces the final steps of Rocky Balboa's famous fist pumping run. Dubbed "Rocky's Run", participants will ascend the "Rocky Stairs" at the Philadelphia Museum of Art while being led by LHS Co-Founder and 2-time Leukemia survivor Mike Peters of The Alarm, Cy Curnin of the Fixx, and singer/songwriter Nick Harper.

The event will be followed that night by Philly Rocks, an unprecedented charity concert at The Field House in Philadelphia featuring members of The Gin Blossoms, Squeeze, The Alarm, The Fixx, Gene Loves Jezebel and Nick Harper who will perform to raise money for cancer care.

Prayer flags bearing 5,000+ names of cancer survivors, patients, lost loved ones will be carried along the way, and a special acoustic performance by Mike Peters will take place at the top. The prayer flags will be held high for the last time in the United States before they depart to the top of Kilimanjaro in Africa for Kilimanjaro Rocks, the Love Hope Strength Foundation's latest musical journey to the roof of Africa.

The LHS "Rocky's Run", which is being sponsored by Baird Financial, Hahnemann Hospital, Cashman and Associates and The Field House, takes place Thursday, September 10 at 11:00 AM at the Philadelphia Art Museum on 2600 Benjamin Franklin Pkwy in Philadelphia. Participants will begin at the bottom of the museum's 72 stairs and climb their way to the top with thousands of prayer flags that are making their way across the world. A $1 donation per stair is recommended (but not mandatory), and there will be a sign up sheet online for participants interested in taking a pledge to help raise the money.

"The stairs made famous by Rocky Balboa are a powerful symbol of fighting back and gaining inspiration by overcoming adversity," said LHS co-founder and cancer survivor, James Chippendale. "We have led music expeditions to the top of some of the world's highest mountains and used those treks to provide millions with inspiration and many with the cancer treatment they wouldn't have otherwise, so this is an ideal location to symbolize the fight we are waging against cancer. From the people at the local Oncology wards, to cancer survivors, to musicians, this will be a day for everyone to come together to for a real tangible cause."

For more information about the LHS "Rocky's Run" and "Philly Rocks" visit http://www.lovehopestrength.org/site/philly-rocks/

To pledge $1 per step, go to http://www.lovehopestrength.org/site/stepathon/

To add a name to one of the thousands of prayer flags being hiked to the top of Mt. Kilimanjaro, go to www.lovehopestrength.org/site/prayer-flag-post/



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