Director Ian McFarland comments, "what excites us about this song is the building and releasing of energy. We are planning to present a visual overload of images that will keep the viewer glued to the screen. The hope is to dissect the word 'fear' and to make a piece of art that will not only capture the power of the song and but the true intensity of FEAR FACTORY."

In discussing the song's lyrical concept, vocalist Burton C. Bell reveals, "it was not necessary to camouflage the insanity of the world of today within a science fiction setting like we've done in the past. The world today has become the world that writers predicted long ago. The controlling authorities are constantly, and successfully, utilizing fear tactics to control the masses. Fear is control."

Mechanize is due in stores February 9

- Myspace link