Speaking from a hotel room in Paris, West says that the new name came to him when he saw the shoes he designed for Louis Vuitton hit the runway last week:

"Who do you know with two thumbs and their own Louis shoe? This guy," West says pointing to himself. [A play on Martin Luther King Jr.'s name? Does this guy have no shame? Hey that's a better rhyme than anything Moosey Elliot has ever put out!] - more on this story