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Vh1 Viewership Drop Explained


01/30/2009
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(PR) They may be puzzled in the executive offices of Vh1 why they keep losing viewers, but it only took a few sentences into the following press release for us to figure it out: Ray J's success in the entertainment business has brought him fame, fortune, and a never-ending supply of gorgeous girls. After years of hookups and rocky relationships he's ready to break away from the gold-diggers and groupies and find a unique lady capable of restoring his faith in women. VH1 is teaming up with Ray J in hopes of finding him a true "ride or die chick" among a group of 14 beautiful women from across the country. "For the Love of Ray J" premieres on VH1 on Monday, February 2 at 10:30 PM*

"For the Love of Ray J" will catch every exciting moment as Ray J follows in the footsteps of his boys Flavor Flav and Bret Michaels. Fourteen lovely ladies will move into Ray J's bachelor mansion and go through a series of challenges, dates, and heart-breaking eliminations until he finds the one woman he's been waiting for. Not only will the ladies have to prove their love for Ray J, but they must also show him they can keep up with his fast-paced lifestyle.

"For the Love of Ray J" follows Ray J and his entourage of female suitors to the hottest hangouts in Los Angeles, to Sin City where they'll party with his famous friends, and to Ray's childhood home where they'll meet his family and big sister Brandy. Ray J will pour his heart out to these women in hopes that he can figure out who is really there for him. Each week the ladies will attempt to win over Ray J as he carries on with his life in the spotlight.

In the end, the girls who can't keep up with Ray J's jet-setting ways will be sent packing. But the one who can impress his friends and family and make Ray J believe that love exists, will win the ultimate prize�the love of Ray J. Catch "For the Love of Ray J" on VH1, premiering Monday, February 2 at 10:30 PM*.

Additionally, VH1.com will launch a sneak peek of the first episode beginning Tuesday, January 27. Subsequent episodes will be available on VH1.com following their on-air premiere. VH1 Mobile will also offer select "For the Love of Ray J" video throughout the season. For additional information on "For the Love of Ray J," please log onto VH1.com.



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