The single "Fire It Up" is the second single fans have heard from the new CD as the first single, "Bring Me to Life," was a free download with the Taco Bell "Feed The Beat" program earlier this Spring.
"Fire It Up" is a high-energy, crunchy riff-filled, rock song that is being featured in a major movie trailer for "G.I. Joe", two upcoming video games (MX vs. ATV Reflex and upcoming EA Sports NHL 10 (game releases September 15th, soundtrack July 31st)), used on ESPN's airing of the NASCAR Nationwide series feature on Kyle Busch and on the Versus Network during the Edmonton IndyCar race this past weekend.
Terry Lingner, IndyCar on Versus Producer had this to say, "IndyCar Racing is all about power and sound and we are flat to the floor with Thousand Foot Krutch's material. Talk about a great mix. TFK in your face and the power appeal of land rockets!"
As fans prepare for the ball of a lifetime with "Welcome To The Masquerade," early thoughts on this powerhouse single have been coming in. Here are what some media outlets have said about "Fire It Up":