Last year with a limited effort at just a handful of concerts, similar LHS drives resulted in more than 1,000 donors registering and twelve potential donor matches being identified. The drive will take place on the top plaza at legendary Red Rocks Amphitheatre all summer long.

"We are thrilled at the opportunity to host the Love Hope Strength Foundation's bone marrow registration drive at Red Rocks this summer," said Erik Dyce, Chief Marketing Officer for Denver's Division of Theatres and Arenas. "Love Hope Strength located four matches at just one show last summer; imagine how many lives we can save over the course of an entire summer concert season at Red Rocks!"

Every year, thousands of men, women and children are in search of a bone marrow donor who can make their transplant possible. Currently, only 3 out of 10 patients will receive the transplant that could save their life. "Through this partnership, DKMS hopes to add donors of all ethnicities to the national registry so more hope can be given to patients who are in need of a bone marrow transplant," stated Katharina Harf, EVP, DKMS Americas. "The more donors who register, the more lives can be saved."

Part of the problem is that the national Be The Match registry needs more donors, yet people have misperceptions about the bone marrow donation process. The Love Hope Strength Foundation, DKMS and an army of volunteers will be dedicated to resolving these pressing issues on site at over 60 Red Rocks events and many other music festivals this summer, including Bonnaroo and the Westword Music Showcase in Denver. In what only takes a few minutes as a first step in potentially saving a life, concert-goers can give a cheek swab, complete a registration form and be entered to the national registry. In addition, participants willing to make a monetary donation to help DKMS off-set the registration costs with their Visa credit or debit card will be entered to win special prizes such as a meet and greet with a band, Southwest Airlines flights, an acoustic Epiphone guitar, and custom apparel.

The rock 'n' roll cancer charity is gaining the support of musicians playing at Red Rocks this summer to create a series of public service announcements that will increase awareness at the venue and around the world. To kick off the initiative, Grammy award winning musicians and stars of the hit HBO comedy, Flight of the Conchords, have done the first video message which can be seen at www.lovehopestrength.org.