"Happy Hour" is being preceded by the first single, "Smile." The track lands at Hot AC radio outlets nationwide tomorrow, June 16th, while a companion music video is currently in pre-production, with plans to shoot in the Motor City later this month.
Produced by multiple Grammy Award-winner Rob Cavallo (Kid Rock, Green Day, Paramore), "HAPPY HOUR" sees Uncle Kracker continuing to craft his idiosyncratic blend of country-flavored pop and rock 'n' roll.
Although initially known for his role as DJ in Kid Rock's legendary Twisted Brown Trucker band, Uncle Kracker has also played a significant role as Kid Rock's songwriting collaborator, with co-writing credits on such blockbuster hits as "Bawitdaba," "Cowboy," "Forever," "Only God Knows Why," and 2008's #1 classic, "All Summer Long."
"'Happy Hour' is undoubtedly sonically his best record, and I also think it's his best written record," said Kid Rock about his best friend's new album and latest release on his Top Dog imprint. "And it should be, 'cuz he's had like 4 or 5 fcking years to write it."
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