So what does this mean? It's typical for established acts to have huge debuts and then drop, but considering Bon Jovi has tallied up three platinum records this decade alone, one would imagine they would have more staying power. Lost Highway debuted in 2007 with 292,000 copies sold. The drop from the LH sales to The Circle was 33% in a little over two-years, a dramatic downturn.
Back in 2007, all pre-sale tickets for all ten shows at their New Jersey Prudential Center shows included a download that counted towards first week sales. This time around, if you wanted to buy a pre-sale ticket, you had to buy the digital download ahead of time. One would think with an entire tour going on-sale versus ten shows that sales would have been up, but they weren't. What makes the drop more significant is that the album was $3.99 for the entire first week on Amazon. Not just the first day, but an entire week and it still couldn't crack the 200,000 mark. - So what happened?
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