Wines That Rock takes its respect for the music very seriously, with founders that have been at the forefront of bringing Rock 'n Roll to fans for decades. Wines That Rock Co-founders Ron Roy and Howard Jackowitz originally partnered with RZO and David Bowie in 1997 to create UltraStar Entertainment, the world's largest online fan club company pioneering fan club ticketing and online artists community. UltraStar's clients ranged from The New York Yankees to AC/DC, The Police and The Who. RZO are business managers to Rock legends including The Rolling Stones, David Bowie, Sting and U2.

Looking for a winery that embraced the Rock 'n Roll notion of karma in its production, Mendocino Wine Co. was a natural fit for Wines That Rock, following the highest in green standards through sustainable farming, 100 percent green solar and wind power, eco friendly packaging and carbon neutrality. With the addition of Mendocino Wine Co. winemaker Mark Beaman, a talented winemaker whose passions are quality, sustainable wine and Rock 'n Roll, Wines That Rock had completed its team. - more on this story

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