Every week, MTVu holds a new The Freshman contest which gives five emerging artists a chance to get their video in regular rotation on the MTVu channel, which broadcasts in dorm rooms on college campuses all across the country.

The song takes listeners through the tortured mind of Rob Murat, who is torn between loving a woman and his freedom. The video was produced by Rob Murat's own company, Quench Entertainment in conjunction with Red Elephant Films and was directed by Sundance honoree Duane Humeyestewa. Says Rob, "Working with Duane was seamless. His approach and creative instinct really helped bring the story to life in a simple, yet, unique way." Kidz In The Hall also stepped in for the video shoot, an experience Rob says, "Was a blast! Those guys are fools... and we did nothing but act-a-fool while on set! The camera captured a little bit of the fun... but wait until you see the behind the scenes footage!"

- Music fans can vote for their favorite artist on the MTVu website

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