The app separates itself from the pack with an impressive level of interactivity; its custom-built functionality allows fans to interact with each of the album's 11 tracks via a touch, drag and hold feature that reveals hidden visual gems.
"With the Alice In Chains app, we wanted to represent every song on Black Gives Way To Blue as an interactive and immersive experience," says Jeff Zakim,
Senior Director, Global Digital Marketing, EMI Music. "We achieved that with the custom-designed Interactive Tracks. The interactivity is furthered by giving fans the ability to share, comment and connect across Fan Wall posts, email, Facebook and Twitter."
Designed and developed by Mobile Roadie, Streetwise Concepts & Culture (www.streetwise.biz) and EMI Music, the app amplifies the sound and vision of Alice In Chains' new album, Black Gives Way To Blue. The app features a plethora of highlights, including:
* Full audio streaming of three songs (lead single "Check My Brain," "A Looking In View" and "Acid Bubble" from Black Gives Way To Blue.
* Full video streaming of "Check My Brain" and "A Looking In View." Both the audio and visual material will be updated on an ongoing basis.
* Rare photos, breaking news, tour dates, band bio, discography, fan wall for commenting and access to Alice In Chains merchandise, tickets, web site and band mailing list.
* Facebook and Twitter integration allowing fans to carry the interactive experience with them, as well as post and share with friends.
Among the songs featured on the app, which will be available in most major markets, is lead single "Check My Brain," which continues to hold the No. 1 spot on Billboard's Top Rock Songs Chart. Fueled by the hit single, Black Gives Way To Blue entered Billboard's Top 200 Albums Chart at No. 5, with sales exceeding 126,000 copies.
The debut followed a flurry of activity surrounding the band, including heavy radio and video airplay (the "Check My Brain" video is currently featured on MTV2's Elite 8), a sold-out U.S. buzz tour, rave reviews, and back-to-back performances on "Jimmy Kimmel Live" last Tuesday and Wednesday.
Next up is an October 30th performance on NBC's "The Tonight Show with Conan O'Brien," followed by a trio of headlining radio dates in Texas, and then a headlining tour of Europe, set to kick off November 12th in Glasgow. On December 11th, the band will headline night one of KXTE's Holiday Havoc '09 show at the Joint in Las Vegas.
Tour dates are as follows:
Date City Venue
Oct. 22 San Antonio, TX Bone Bash @ AT&T Center
Oct. 23 Grand Prairie, TX KEGL Freakers Ball @ Nokia Theatre
Oct. 24 Houston, TX Buzzfest @ Woodlands Pavilion
Nov. 12 Glasgow, Scotland Barrowland
Nov. 13 Birmingham, UK Birmingham Academy
Nov. 14 Manchester, UK Manchester Academy
Nov. 16 London, UK The Forum
Nov. 17 London, UK The Forum
Nov. 19 Tilburg, Holland 013
Nov. 20 Antwerp, Belgium Trix Zaal
Nov. 21 Weisbaden, Germany Schlachthof
Nov. 23 Dortmund, Germany FZW
Nov. 24 Prague, Czech Rep. Lucerna
Nov. 25 Warsaw, Poland Stodola
Nov. 27 Budapest, Hungary Petofi Csarnok
Nov. 29 Vienna, Austria Gasometer
Nov. 30 Munich, Germany Thearterfabrick
Dec. 2 Milan, Italy Alcatraz
Dec. 3 Fribourg, Switzerland Fri-Son
Dec. 4 Paris, France Bataclan
Dec. 6 Nottingham, UK Rock City
Dec. 7 London, UK Brixton Academy
Preview and Purchase Alice In Chains CDs
Kandace Springs - Run Your Race
On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started
Hot In The City: Prog Band Tu-Ner Coming to Phoenix
Megadeth Announce North American Destroy All Enemies Tour
Asia Announce The Heat of The Moment Tour
blink-182 Lead Inaugural South Star Festival Lineup
Enter Shikari Announce New Companion Record 'Dancing On The Frontline'
Sammy Hagar To Receive Star On Hollywood Walk of Fame
Beatles Legend John Lennon's Lost Help! Guitar Discovered After 50 Years
Paul McCartney & Wings: One Hand Clapping 1974 Live Studio Sessions Available For The First Time