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Apple Launching Expensive iTunes LP Packages and Ringtones


09/10/2009
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(Billboard) Apple CEO Steve Jobs returned to the keynote stage at the company's press event, for the first time since his liver transplant earlier this year, to announce several upgrades to the iTunes service, as well as a new line of video-recording iPod Nanos.

Among a range of improvements to the iTunes software is the addition of what Jobs called the iTunes LP, the official name for the digital album project known until now as Cocktail. Artists such as Bob Dylan, the Doors and Dave Matthews already have iTunes LPs for sale in the store, offering exclusive bonus tracks, videos, photos, lyrics and more for $17 to those users who upgrade to the new version of iTunes.

Additionally, as previously reported, Apple is adding ringtones to iTunes. Until now, iTunes allowed customers to create their own ringtones from certain tracks sold on iTunes, but availability was extremely limited. - A lot more details on these new offerings



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