Arielle--the third in a series of ten stories about the creepy town of Dolor--will be available for only 99 cents on September 27, 28 and 29 at www.BookOfDolor.com. From September 30 through October 31, 2010, Arielle can be purchased for the discounted price of $3.99.

As an introduction to the Dolor story, a free download of Lila and Chrissy, the first two books in the series, is available at www.bookofdolor.com/signup.html and hard copies of the books can be purchased for just $4.99 each.

Florino--author of Dolor: Lila | Book I, Dolor: Chrissy | Book II, Do The Devil's Work For Him, founder of Ruin Magazine and Editor-In-Chief of ARTISTdirect.com--offers his thoughts on Arielle: "Arielle represents everything that I always wanted this series to be. The mystery behind Dolor begins to unravel further within the landscape of a very dark and twisted story. The narrative itself examines so much in short space—from the breakdown of a marriage to the breakdown of a mind. Then there's a deeper and more demonic aspect to Arielle as well that's reminiscent of '60s and '70s horror, yet the characters all come to life vibrantly. Fans of the series will get to learn a little bit more about Caleb Taylor, and they'll also get a closer look at what's really happening underneath the surface of this town. Arielle also features a musical aspect that will come into play much more as the series progresses. In some ways, Arielle closes out the trilogy that is the first three books. However, it also leaves everything open for the next seven to come. This is a very special book, and newcomers and previous visitors to Dolor will be equally possessed by it…I still am."

Florino moved to Los Angeles to pursue his dream of working in the entertainment industry after graduating from Boston University Magna Cum Laude at 19 years old. He began his career at New Line Cinema and freelancing for magazines such as Metal Edge, AMP and Lollipop. Constantly writing, he cultivated a unique style that was clever, vivid and highly eloquent. That style would fuel his 2006 creation, the bi-monthly hard rock publication Ruin Magazine. In 2007, Rick became an editor for ARTISTdirect.com, where he conducts interviews with A-list film and music talent for exclusive features. His words have also appeared in publications including Inked Magazine, BPM Magazine, Revolver, Kerrang!, Hit Parader, LAX Magazine, Shockhound.com, Craveonline.com, Bloody-Disgusting.com and many more.

His first book, Do The Devil's Work For Him, was released in June 2009. In support of the book, Rick was featured on No Good TV with members of Guns N' Roses/Velvet Revolver, System of a Down and Devildriver discussing the text. He was also featured on FOX News. He released the first book of the Dolor series, Lila, in October of 2009 and followed with Dolor: Chrissy in February 2010.