Robyn Goes Interactive
The new, completely interactive experience - the first of its kind - allows fans to control 100+ video clips and sounds simultaneously. The sounds are parts of Robyn's song "We Dance to the Beat," from her latest album, Body Talk, which has appeared on numerous critics' best-of-2010 lists.
With "We Dance to the Beat," users can choose their own group of sights and sounds, then interact with the clips to manipulate the images and transform the sounds, in perfect sync with the beat. The interactions are stored and repeated, letting the user build patterns and rhythms in real-time. They can then publish their creation to an even larger, ever-evolving stream of unique user-created beats. The concept for the interactive experience was originally developed by Mary Fagot (Creative Director for Blip Boutique) and Johan Belin (Creative Director at Dinahmoe, Stockholm) and brought to life by an international team. Check it out