This season's American Idol finalists will perform their first public live concert from the inside of a giant M&M'S stage in New York City this week to promote the release of new M&M'S Pretzel Chocolate Candies. Details, including information on the opportunity to watch the performance live online, will be available on the M&M'S Facebook page, www.facebook.com/mms, on Tuesday, June 1, 2010.
Now in its ninth season, American Idol remains television's most popular series, empowering contestants and viewers to share their voices in deciding who will be America's next singing superstar. The M&M'S Pretzel performance will feature all ten finalists, including winner, Lee DeWyze, who'll perform some of their favorite songs from Season Nine.
The performance is also the kick-off to the American Idols Live! Tour 2010, which will be sponsored by M&M'S Pretzel Chocolate Candies. The first stop of the tour is on July 1, 2010, in Auburn Hills, Michigan.
"When you put something as exciting as a pretzel inside M&M'S Candies, you need to throw an unforgettable party," said Debra A. Sandler, chief consumer officer, Mars Chocolate North America. "We think the chance to see all ten finalists from this season of American Idol perform their first live concert from inside an M&M'S stage – for free – fits the bill. Of course, we're sure that M&M'S Pretzel will never be voted out of any party."
