The Niceguys Poke Fun at Hip Hop Cliches in New Video

The concept of the video is satire, and like all good satire it's artfully done, as the song rightfully deserves. Although director Danny Ocean is clearly capable of making a mainstream hip-hop video, he chose, instead, to utilize his talents to make fun of them this time around. "I guess we wanted to show poeple that you can have fun and do you without compromising the quality of the product," says Ocean. "The beats will remain at a pristine level, and the lyrics will always amaze."

In fact, the video paints a perfect picture of what the whole song is about: making serious music, but having fun in doing so. Says Niceguys front-man, and Queens, New York native Yves Saint, "We are just poking fun at everyone who said I wasn't lyrical enough and those that act like its a crime to have fun, even if it's typical fun. People take themselves so seriously."
- watch it here

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