Original member Aston "Familyman" Barrett, a revered innovator joined The Wailers in 1969, quickly becoming singer-songwriter Bob Marley's right-hand man and musical director. On record and on stage, his inimitable style became an essential part of the Wailers' sound. Following Marley's death in 1981, "Fams" took the reins as the band's leader, spearheading performances to adoring crowds the world over, as well as the band's involvement with the fight against global hunger. "For decades The Wailers have been about spreading a positive message to our audience," says Fams. "With the campaign, we want to spread that message beyond the audience – so even if these people can't feel it musically, they will feel it spiritually. I can't think of a better way to give thanks than giving back to the people."