Estelle, David Banner and Daley Driven By Janis Joplin's Mercedes Benz
The track, titled "Benz" by Grammy award winning producer David Banner, was recorded at Record Plant in Los Angeles in February 2011. A new melody and lyrics inspired by Joplin's famous song are brought to life by the three artists and their different musical styles to create a harmonious and upbeat flow inspired by Banner's Mississippi roots.
BLAG is internationally releasing the new track and video on April 18, 2011 via iTunes along with the debut of its BLAG Deluxe App for iPad and coffee table magazine featuring the making of the Benz video, photos, and interviews with Estelle, David Banner and Daley.
The original Janis Joplin track was created before any of the artists were born, however, according to Sally A. Edwards, who co-owns BLAG with her twin sister Sarah J. Edwards, "The song still resonates with all of us and when we came together on the meaning for the new version, we thought it should be about ambition and triumph. The fact it's the 125th anniversary of the car is symbolic and the perfect tie-in," said Sally Edwards, who loves bringing people together and felt Estelle, David Banner and Daley, could pull together something just as meaningful as the original lyrics given their different musical styles and backgrounds.
"We were honored that these creative artists chose to record a song about the Mercedes-Benz brand and after hearing about their project it was an easy decision to work with BLAG magazine to lend our support," said Christoph Horn, Director Global Communications Mercedes-Benz Cars.