Kenny Chesney Live 3D App Announced

02/03/2011
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(Qello) Kenny Chesney has partnered with Qello for the premiere of the digital release of his 2009 Sun City Carnival Tour concert film, Kenny Chesney: Summer in 3D.

Now, millions of fans can experience the magic and thrills of Chesney's high-energy performances, up close and as never seen before in 2D-HD digital format on iPhone and Droid.

The concert footage was shot over six nights in five locations -- Pittsburgh, Philadelphia, Seattle, Foxboro, and Indianapolis -- using a total of 22 3D camera rigs. The rigs included state-of-the-art systems from 3ality Digital outfitted with Sony 1500-series professional digital cameras.

Chesney says, "It was an amazing -- and at times scary -- experience to have cameras that close, in the air, in a blimp... cause they're everywhere. But when you see what this film captures... well, even for me, who's in the eye of the storm, I was taken aback! It has all the energy, all the thrills, and even better focus on some of the most rocking nights I can imagine. If you see this, you've seen me in a way I've never been seen..."

Qello's debut product, the Chesney App, is a first-of-its-kind HD concert App with easy to navigate chapters. Qello is releasing the Chesney concert film through a special digital marketing campaign with the support of the Apple and Droid App Marketplace. Following this first release on mobile devices, the concert film App will extend into the Gaming Console market and ITPV, spanning across all of Qello's digital distribution, and making Chesney the first ever concert film on every device, anytime.

Qello is a pioneer in the new age of digital entertainment. By working with leading media syndication companies, artists, and creative entities, Qello is carving out new digital channels and providing thousands of hours of dynamic HD concert film programming.

President of Qello Bob Frank says, "Kenny Chesney is one of the most popular performers in the world and a perfect partner for the launch of the exciting Qello platform. Just as Netflix did for movies, Qello is a first-mover, changing the way music fans will consume live concerts."

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