Ozzy Osbourne Teams With Justin Bieber
Best Buy says the pairing of Osbourne and Bieber marks an attempt to raise the company's profile as an Internet technology expert and service provider, while still maintaining its reputation as a consumer-friendly retailer.
"Justin Bieber is the biggest star out there, but that's not why he's in the spot," said Drew Panayiotou, Best Buy's marketing chief. "He symbolically represents something important to the brand message." Ponder that head scratcher and read more here
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