On Thursday SXSW Expands to Fashion World was a top story. Here is the recap: (PR) South by Southwest (SXSW) will introduce the inaugural Style X (pronounced Style By), an exhibition aimed at showcasing emerging talent in the fashion industry, during its 25th event in March 2011.
Style X will present dozens of up-and-coming brands that design and manufacture everything from women's dresses and swimwear, to eyeglasses, watches, shoes, and apparel. The new event will take place on Friday, March 18 and Saturday, March 19 at the Austin Convention Center.
"South by Southwest plays host to a one-of-a-kind convergence of creative industries, where fashion is playing an increasingly important role," said Roland Swenson, Managing Director of SXSW, Inc. "Style X will allow SXSW registrants to tap into an entirely new field of creative professionals who are pushing the limits and developing trends that affect and influence people around the world." - more on this story