ESPN Slacker

03/24/2011
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(FortyThree) Slacker Radio has announced a new partnership with ESPN to deliver personalized customizable ESPN sports content to Slacker Radio listeners.

Slacker listeners will have access to an interactive dedicated station covering all facets of sports entertainment, with the option to include ESPN SportsCenter headlines for hourly updates on any Slacker music station, and the ability to create custom sports stations with ESPN Radio programming.

ESPN on Slacker Radio will feature up-to-the-minute coverage of all major sporting events and top news stories on both a national and regional level. The interactive ESPN Radio station will also offer access to content from multiple ESPN programs and platforms, including Mike & Mike in the Morning, SportsCenter, The Herd with Colin Cowherd and more.

"It has long been our mission to provide listeners with the ability to experience ESPN Audio content wherever they are and through whichever medium fits best into their busy lifestyle," said Traug Keller, senior vice president, Production Business Divisions, ESPN, Inc. "This new relationship will add unique value to the Slacker listening experience by showcasing customizable ESPN sports news and award-winning ESPN Radio programming."

The Slacker Radio experience includes expert-programmed music stations, ABC news, comedy, custom artist-hosted showcase stations and leading music festival stations along with the ability for consumers to create their own radio stations. With the addition of sports coverage to this line-up, Slacker Radio will offer a fully customizable and personal online radio experience that includes the most varied and compelling range of content offered by any Internet radio service.

"ESPN Audio is the authoritative voice of sports news and original programming, which is key to Slacker's goal to offer our listeners access to the most diverse content and programming possible," said Jonathan Sasse, senior vice president of marketing at Slacker. "The ability to offer news, shows and updates from the biggest brand in sports further positions Slacker as the leader in Internet radio content."

Slacker Personal Radio, available online at www.Slacker.com, on all leading smartphones and Slacker-enabled home entertainment devices, enables listeners to create their own Personal Radio stations based on any artist or mix of artists, or listen to and personalize over 130 expert-programmed genre stations ranging from Today's Hits to Instrumental Jazz. Slacker also offers music festival coverage including unique stations based on performances and artist interviews from events such as Lollapalooza and Austin City Limits and artist showcase stations with one-of-a-kind content from chart-topping bands including Far East Movement, Plain White T's and more.

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