(Fifteen Minutes) Our World Live (OWL) has announced a partnership with MBK Entertainment on its second concert series, "OWL Music," launching this Spring.
The series will be available to audiences worldwide at OWLMusic.com and via mobile devices using an app to be launched prior to the first concert.
MBK's Jeff Robinson and Jeanine McLean will serve as producers on all OWL Music concerts along with OWL's Michael Williams and Freeman White. "OWL Music" artist announcements will begin in the Spring.
Our World Live is creating a new communal music experience with its unique digital outlet for fans to experience live music, interact with other online audience members and create new memories with their favorite artists. OWL's innovative technology streams concerts live to the internet in HD and allows the audience to control their experience through 5 unique selectable camera angles, including the OWL Director's Cut. OWL created the "BillboardLive.com" concert series in 2009 as part of the company's soft launch delivering live performances by artists including Alicia Keys, Daughtry, David Archuleta, Imogen Heap and Snoop Dogg.
MBK Entertainment is committed to bringing fresh and new ways for consumers to experience music and their new OWL partnership underscores this initiative. MBK understands the value and opportunity for artists to grow through digital platforms and as producers of "OWL Music," they will bring artists and fans one step closer to the experience and community that only a live concert can create.
"MBK is on the forefront of what's next for artists and the delivery of their music content. They share OWL's vision that music today lacks the communal experience of not only connecting artists to their fan bases but also connecting fans to one another. Together we are creating a way for fans to experience live music via 21st Century digital platforms," said Our World Live CEO, Michael Williams.
"Music has always been a community of fans and artists connecting through shared passion and experiences. Our World Live's vision to make a singular concert event a shared global experience is exciting and innovative. Together, OWL and MBK will make the "OWL Music" concert series the pre-eminent live event experience for both the artist and the fan," said Vice President and Managing Partner of MBK Entertainment, Jeanine McLean.
The Our World Live and MBK Entertainment teams worked together on the January 2010 concert, Alicia Keys & Friends Live at the Apollo, as part of the "BillboardLive.com" series. The invitation-only concert was hugely successful and featured two of the year's most talked about artists: Melanie Fiona and Marsha Ambrosius. The great synergy between the two teams inspired them to work together to create more music magic.