Call of Duty: Modern Warfare 3 Arrives
Activision's Call of Duty: Modern Warfare 3 kicked off its worldwide invasion at midnight as gamers crashed launch parties at over 13,000 retailers from Sydney to London to New York City, intent on being among the first to pull the trigger on the title dubbed "the most anticipated video game in history" by GameStop's Senior Vice President of Merchandising, Bob McKenzie.
"This watershed launch extends the legacy of the franchise like no other previous release," said Eric Hirshberg, CEO of Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. "Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other."
Friday Night Fights, from executive producers Ridley Scott and Tony Scott and director RJ Cutler, debuts this Friday, November 11th on Call of Duty Elite TV. Friday Night Fights features real-life rivals taking it to the mat in Call of Duty: Modern Warfare 3 multiplayer. Additional original programming from digital content and production studio DumbDumb, the brainchild of Will Arnett and Jason Bateman in partnership with Ben Silverman's multimedia powerhouse Electus, is in the pipeline. View the complete Call of Duty Elite TV programming schedule at www.callofduty.com/elite.