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Jack White's Helium Balloon Released Song Up For Bid

04/13/2012
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(Gibson) Earlier this month, the always-creative Jack White came up with yet another one of his kooky, unorthodox ideas to get out his music. White fastened "flexi disc" vinyl copies of his unreleased song, "Freedom at 21," to big, blue helium balloons and released them into the atmosphere. Now, those balloons are starting to surface.

Curious who scored the tune-packed balloons? Head to Third Man Records' official website, and you'll find photos of peeps who stumbled upon the deflated objects. A few examples include an older gentleman who scored White's "flexi disc" and a family that found a bunch of records in their backyard.

Of course, someone has decided to profit from the marketing trick, and eBay is currently hosting an auction for one of the discs. The seller asked for a starting price of $150, but that initial bid proved low, as in just a few days, the number has climbed to $1,853 (at press time). The bidding is set to go on for five more days, so chances are this is going to end up one very, very pricey disc. more on this story

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Copyright Gibson.com - Excerpted here with permission.

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